Lecture Pod 3&4: Historical and contemporary visualisation methods

We use visualisation as a way to present large pr complex data sets in a way that enables our audience to grasp the complexities with the least amount of work possible. In this week lecture pod, week looked at historical uses of data visualisations and more specifically at Napoleons Invasion on Russia, Florence Nightingale Crimean War data and Otto Neurath’s introduction of ISOTYPE.

We first viewed Napoleons invasion of Russia in 1812 and the graph below shows the strength of troops at the start of the invasion and the decrease of strength towards the end. It does this by the line thickness becoming thinner to represent a decrease in strength. This visualisation enables viewers to grasp a difficult concept and allow them understand the concept faster. By constructing a graph, it makes interpreting the data easier than viewing the raw data collected. Graphs allow the audience to view information much faster and get the full picture without the complications of sorting through data.

From Napoleon to Tableau: A Brief History of Data Visualization as it evolved – Adaptive Systems. (2019). Retrieved 6 October 2019, from https://adaptivesystemsinc.com/from-napoleon-to-tableau-a-brief-history-of-data-visualization-as-it-evolved/

During the Crimean War in 1858, Florence Nightingale realised that soldiers were dying from causes that were not related to battle wounds. Nightingale strived to improve the living conditions of injured troops and kept a record of the death tolls as evidence to put forward an argument to the British Military. She turned her records into graphs that show the causes of mortality in the easts army soldiers. The graph uses area to show mortality rates for each month of the year. Interestingly, she discovered that troops were dying of diseases 32x the rate of those with battle wounds.

*This image was taken from the Lecture

Otto Neurath was a pioneer in socialist politics and economics in Vienna. His mission was to make social and economic relationships understandable though visualisation. The point being made is that rather than overwhelming the audience with information, Neurath has simplified the data into a visualisation using graphics that are simple and easy to understand.

ISOTYPE Visualization. (2019). Retrieved 6 October 2019, from http://steveharoz.com/research/isotype/

Why Visualise?

Visualising helps us to gain an insight and understanding into complex issues.

Extracting meaning from a table is difficult as our brains have not developed to deal with the large amount of data in this form. By using graphs with information as a visual tools, helps us to understand the data and save time/energy that would have been used to try and understand the information.

The key point from this lecture is that methods of data visualisations have evolved over time to make reading data easier and that simplifying data is effective in communicating a story effectively and quickly. The idea is that if you don’t present your data to readers so they can see, read, explore and analyse it, then they may not even take your word for it. You need to try and convince the audience or give them the information to convince themselves.

Lecture Pod 2: Data Types

This weeks lecture pod was about Data Types. There were four data types discussed in this lecture, Nominal, Ordinal, Interval and Ration.

Data Levels of Measurement. (2019). Retrieved 6 October 2019, from https://medium.com/@rndayala/data-levels-of-measurement-4af33d9ab51a

Nominal data (pertaining to names) consists of named categories into which data falls. Nominal data can be counted to calculate percentages but it is not able to take the average of something. An example of Nominal data is at a supermarket were food items are sorted into specific categories ( Dairy, Fresh produce, Packaged and Frozen)

Ordinal data (the order) can also be used to find percentages, however there is still some debate over whether you are able to calculate averages with this type of data. The easiest example of this data is supermarket lines (Short lines, Medium lines and Long lines).

Interval Data (time) is numeric data which is fixed between specific points. It refers to an intervals between each consecutive point of measurement being equal to each other. In this type of data the value of 0 is still a measurement as 0°C is still a temperature as well as 0 seconds is still a measurement of time. The most common example of this is something we use everyday, Time is broken down in 60 seconds a minute.

Ratio data is numeric data that is similar to interval dat except it does have a meaningful zero point. The value of 0 indicates an absence of what is being measured. This can be found in a persons age, weight and height.

Lastly, we looked at Qualitative and Quantitative data. Qualitative data is non numerical descriptive information and quantitative data is numerical information.

The key points to remember from this lecture is that we need to be able to sort data in data types to allows for the correct information to be portrayed. Data types are used to prevent mistakes from happening such as interpreting the data incorrectly. Data types are used to breakdown data into simplifies categories that are easy to understand and relate to for everyday use.

Lecture Pod 1: Infographics and Data Visualisation

Carless, H., & Carless, H. (2019). Data Visualisation: The Three Minute Guide for Marketers. Retrieved 7 October 2019, from https://www.vertical-leap.uk/blog/three-minute-guide-to-data-visualisation/

In the first Lecture Pod we were introduced to the idea of Data Visualisation and what it is. Data are values of qualitative or quantitive variables belonging to a set of items. Typically, Data is the result of measurements and can be visualised using graphs. By itself data carries no meaning, for data to become information it must be interpreted for it to take on a meaning.

The first important point made was that data is growing at an exponential rate and their is now more data than any previous records throughout history. Records shows that 23 exabytes (1 exabytes = 1 billion gigabytes) of information was recorded and replicated in 2002, now we do this in seven days. Even as individuals we are recording large amounts of data each day, whether its data collected from a fitful or Apple Watch, internet history and credit card purchases. Due to increasing levels of data being accumulated, we have developed strategies to deal with the growing amounts of data. From dynamic weather maps, heritage and epidemiology, tracking polluted water and crimes, new visualisation strategies along with old ones, help us to make sense of it all.

17 Beautiful Examples Of Clean And Minimal Infographics | Graphic Design | Data visualization, Information visualization, Information design. (2019). Retrieved 7 October 2019, from https://www.pinterest.com.au/pin/178947785171841309/?lp=true

Data Visualisation is the visualisation of data that is viewed by many disciplines as a modern equivalent of visual communication. It involves the creation and study of the visual representation of data, meaning that information has been abstracted in a schematic form and includes its variables and attributes for the units of information.

The most important point to remember from this lecture is that Data Visualisation is now a mass medium and an essential part in the communication process. It is important for us as designers to engage with the overall aesthetic, forms and politics of data presentations. By using effective visualisation methods it helps users to analyse and think about data and makes complex data more accessible, understandable and usable.

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